The Define phase is essential to the product development process. Insights developed during the Explore phase are transformed into product concepts that can be used to test assumptions, target markets and product hypotheses. Using evaluative research techniques, we conduct qualitative and quantitative research to validate features, inform bundling and pricing strategies and define segmented value propositions.
The goal of research is to tie together all of the primary and secondary research conducted during the Explore and Ideate phases .
MVP and Roadmap Assessment:
MVP and roadmap assessment enables the development of a product strategy the defines the minimum set of marketable features needed to launch and test a concept as well as the evolutionary path of the concept over time.
Business Case Creation:
Business case development is focused on identifying potential customers, their needs and how much they are willing to spend. The business case details the target market, differentiators, positioning, messaging, pricing, launch dates and feature sets.
Backlog Development:
Backlog development defines a single authoritative source of the themes, epics and user stories required to execute on the product the roadmap. The backlog is an important tool used to align stakeholders, improve the accuracy of product release forecasts and to develop estimates to deliver against the product roadmap.
